Before they go to a restaurant, customers have preconceived notions about what they expect. Your customers deserve excellent service. This includes both food and service. Owners, managers, employees and customers all have to ensure that they are treated professionally. A good restaurant service can make your customers feel special and will also keep them coming back. This article will give you some great tips for improving your restaurant service and providing exceptional customer experience.
This Customer Service Checklist will help you ensure that your restaurant maintains the highest service standards and provides a memorable guest experience for all customers.
Tips To Improve Your Restaurant Service
Are you confused about how to improve your restaurant’s service? We can help! These seven tips will help you provide a great restaurant service. This will also help you retain employees.
To provide excellent customer service, train employeesExcellent customer service is essential for any restaurant. If your restaurant does not provide reliable customer service, you might lose valuable customers. The restaurant owner is responsible for training their staff in a manner that makes customers happy. Each member of your staff should receive the training required and be aware of what your customers expect from you.
For better customer service, proper etiquettes should be observed in all restaurants, regardless of format.
- You must serve the food and clear the table’s left. The drinks should be poured from the right.
- If a staff member is required to interrupt customers, they should be polite.
- Take off the plates and bring the check.
- Train them to be more concerned with customer service. Care can be as simple as greeting customers with a smile and understanding their needs.
Create a training manual or handbook to help your staff understand the service that you expect. Training manuals will ensure that your staff understands the type of service you expect and can provide it better.
Focus on qualities like empathy, patience and clarity when training staff members. This is also a chance to reinforce your company’s culture by teaching your employees how to behave in difficult situations and adhere to your chosen protocol. Your staff will deliver consistent service by having established restaurant service standards.
- Encourage Effective Communication Between Staff Members
The key principle to a great restaurant service is consistent and effective communication. All staff members must be taught how to communicate professionally. Staff meetings should be held regularly to ensure that everyone is on the same page.
Good communication between wait staff and chefs is essential to ensure prompt service. Coordination is easier if the tasks are split among several people. Only one person should call out orders. Designate the ticketing position and ensure that the order is sent to the waitstaff.
Your restaurant manager should approve any shift swaps between staff members. This will avoid miscommunications between employees and reduce staffing.
- Ensure Accurate Wait Timings
Delays are a major problem that can lead to poor service in restaurants. Time lags can cause customers to experience a poor dining experience. To ensure excellent service in restaurants, it is important to time the wait accurately.
(ii) Inform customers regarding the wait time
Let customers know if there are customers in line and that it may take longer to seat them. It’s better to be surprising your customers with a shorter wait than to disappoint them with a longer wait. If a dish is taking too long to prepare, the server should let customers know.
(ii). Keep them busy during their wait
Many restaurants provide complimentary bread or light snacks while customers wait for their orders. You can place a TV in your waiting area to keep them entertained and make it more enjoyable. Your waiting area should have Wi-Fi. To keep customers entertained while they wait, you can offer table games in your restaurant.
- Handle Customer Complaints and Concerns
All those associated with restaurants know the famous proverb, “The Customer is always right”. Customers should have their concerns and issues addressed on a priority basis. Customers prefer to complain on social media in this digital age. However, customers prefer to post their complaints online. Management should respond promptly and with politeness.
(i). Acknowledge Customer Complaints
Allow your customers to express their dissatisfaction with the service at your restaurant. To ensure you understand the customer’s concerns and show that you are listening, it is good to repeat them.
(iii) Respond immediately
Employees should not harm customers. It is the most efficient and cost-effective solution. You should immediately apologize to the customer and take appropriate action. Keep calm and prevent the situation from getting worse.
(iii) Offer Freebies
The best form of apology is to offer compensation. You can win huge customer service points by offering a small gesture, such as a free dessert or a small amuse-bouche. These small gestures will make customers feel valued and create positive associations with restaurants.
(iv). Encourage feedback and bring changes
Ask for feedback and suggestions after a meal. It is also a good idea to ask for feedback to avoid bad reviews on Social Media. Customers are less likely to leave negative reviews on Restaurant Review sites or Social Media if addressed.
Analyzing customer feedback can help you to determine what customers like and dislike about your restaurant. You can improve the service of your restaurant by focusing on customer feedback.
- Improve Restaurant Service With Technology
Technology is being used in a variety of industries. With so many new restaurants opening every day, the restaurant industry is becoming more competitive. Automating restaurant operations can improve efficiency, which will increase the quality of your restaurant’s service.
Let’s look at how technology can be used for improving the quality of your restaurant’s service.
(i) Online Restaurant Reservations
Online reservations are a great way to increase the profitability of a restaurant with limited seating. The restaurant’s customer base can be expanded if online reservations can be made. With the reservation management software, all guest information can be viewed from one interface. Restaurants can provide accurate wait times for both walk-in customers and those who have made prior reservations.
(iii) Tablet Ordering System
The tablet ordering system can enhance customer dining experience by:
- Orders taken are more precise and there are no manual errors.
- Your restaurant’s speed and efficiency will improve, which in turn will make your customers happier.
- Your restaurant will be able to serve more customers if it is faster and more efficient.
- Customers who are satisfied with their service will be more likely to recommend you to others.
(iii). Customer Relationship Management
The CRM technology has become the key to improving customer engagement at your restaurant via loyalty programs and other means. A centralized CRM system for restaurants allows you to collect customer information such as their contact details, frequency of visits, preferences, and average spending per visit.
POS integrated CRM provides great insight into customer behavior and demands. It allows you to make informed decisions based upon the data, which will improve customer service. Waiters in the POS can view this information. They can also upsell or suggest items based upon customer order history.
(iv). Customer Feedback Management
As we have said, customer feedback is crucial to improve your restaurant’s service. Technology can help you collect and analyze this information better. A Feedback Management App allows you to ask for feedback based on specific items, ambience, and service. You can also identify how well the dishes are performing by using itemized reporting. The Feedback App updates customer details in CRM automatically, eliminating the need to update data or the possibility of making mistakes manually.
- Keep your restaurant clean and hygienic
Hygiene in restaurants is important not only to protect your customers’ health but also for your restaurant’s reputation. Customers can be disappointed when the plates on which their food is served are not clean. The most common complaint diners make is about the state of the restrooms. Restaurants must adhere to strict hygiene guidelines to make sure that customers have a positive experience. Attention to small details can make a huge difference in how guests view your restaurant.
If they choose your restaurant to eat at, they expect great food and exceptional customer service. Failing to meet these expectations can lead to a huge loss in revenue. Your customer will talk about the experience with you and be more likely to return. Happy customers have many benefits. Happy customers start with great customer service. Effective hiring and training are key to ensuring that you have great customer service.